Case Study (Taranovas Pizza)

The Client

Taranovas Pizza is an authentic Italian pizzeria founded on a passion for crafting bold, flavourful pizzas with quality ingredients. Based in Ahmedabad, Gujarat, Taranovas has built a loyal following for its signature offerings, from the iconic Romiano Cheese and Signature All-In-One to creative recipes like the Turkish Blaster and Bologna Bites, each dish designed to deliver a distinct taste experience.

Operating out of its flagship outlet near Surdhara Circle, Thaltej, Taranovas is an ambitious and growing brand with upcoming stores planned in Jaipur, Rajasthan, and Columbus, USA. With a diverse and ever-evolving menu available seven days a week, keeping in-store communication current and appealing is central to Taranovas guest experience.

The Challenge

As Taranovas menu grew richer and more dynamic, managing in-store display communication became a recurring operational hurdle. The restaurant's existing approach to showcasing its offerings relied on static, printed materials, which created friction at nearly every stage.

• With a wide and frequently updated menu, spanning pizzas, combo deals, and seasonal specials, each change required going through the full cycle of redesigning, printing, and replacing printed materials, adding cost and delay every time.
• Promotional offers such as BOGO (Buy One Get One) deals needed timely visibility on the digital menu board to drive customer action, but static printed boards could not be updated quickly enough to reflect these time-sensitive promotions.
• Content management was manual and fragmented, leaving no easy way to control what was displayed across screens without physical intervention.
• Any error, a wrong price, an outdated dish, or a removed item could only be corrected by reprinting and replacing all affected materials, wasting both time and money.
• With expansion on the horizon across multiple cities and countries, the existing approach offered no scalable path forward for managing displays at new locations.

The Solution

Taranovas Pizza adopted Disploy, a cloud-based digital signage platform, to manage their digital menu boards and in-store screens. Disploy is compatible with a wide range of display hardware, including Samsung, Android, and LG screens, enabling Taranovas to upgrade its communication without overhauling its existing setup.

Key elements of the rollout included:

1. Centralized Dashboard: All in-store screens are now managed from a single Disploy dashboard, giving the team full visibility and control without any physical visits to individual screens.
2. Instant Content Updates: Any menu change, a new pizza, a revised price, a BOGO deal, or a combo offer is pushed to all screens in real time from anywhere, in just a few clicks.
3. Promotion-Ready Displays: Time-sensitive offers like BOGO promotions and combo deals are now displayed at exactly the right moment on the digital menu board, maximizing their visibility and impact on customer decisions.
4. Content Scheduling: Disploy's scheduling feature allows Taranovas to automatically rotate between menus and offers at different times of the day, from lunch specials to evening combos, without any manual effort.
5. Wide Device Compatibility: Disploy works seamlessly across multiple screen types, meaning Taranovas did not need to invest in new hardware to get started.
6. Expansion-Ready Infrastructure: As Taranovas grows into Jaipur and the USA, Disploy's multi-location management capability means new outlets can be onboarded and managed centrally from day one.

The Results

Since deploying Disploy, Taranovas has transformed how it manages in-store communication, making it faster, cheaper, and significantly more effective.

• Eliminated printed menus and static displays entirely; menu updates now happen digitally in seconds with no reprinting, no distribution, and no wasted materials.
• Promotional campaigns like BOGO deals are now live on the digital menu board at the right time, every time, driving measurably stronger customer engagement.
• Menu changes that previously took hours of coordination now take minutes; any update is pushed live instantly from a single Disploy dashboard.
• Recurring costs of print production, design revisions, and physical replacements have been completely eliminated.
• Mistakes are corrected in seconds, no physical reprinting, no wasted stock, no delay in reaching customers with the right information.
• With Disploy in place, adding screens at the upcoming Jaipur and USA stores will require no complex setup, making multi-location digital signage management straightforward from the start.

What Taranovas Says

"With Disploy, updating our digital menu board is as simple as a few clicks. Whether it’s a new pizza launch, a BOGO deal, or a last-minute price change, it’s live on all our screens instantly. It’s saved us a huge amount of time and completely changed how we think about in-store communication."

— Management Team, Taranovas Pizza

Key Takeaway

For a restaurant like Taranovas Pizza, with a diverse, evolving menu and a strong focus on promotions, relying on printed boards was both a cost burden and a missed opportunity. Every time a deal went live too late, or an outdated item stayed on display, there was a gap between the brand's energy and what customers actually experienced.

Disploy closed that gap. With one centralized digital signage platform, Taranovas now runs its screens the same way it runs its kitchen: with precision, speed, and full control.

As the brand grows beyond Ahmedabad, Disploy grows with it, ensuring every new outlet delivers the same sharp, on-brand guest experience from day one.