Case Study (Sankalp)

The Client

Sankalp was built on a basic desire to serve customers authentic South Indian cuisine. With overwhelming customer response, the first restaurant was an instant success, and Sankalp went on to become an established brand.

Today, Sankalp is one of India's leading restaurant chains, with operations in 7 countries. Sankalp Restaurants are known for their authentic culinary preparations, ethnic table settings, and excellent service, as well as uncompromising standards that have driven their growth across borders.

The Challenge

As Sankalp's pan-India network of restaurants grew, managing in-restaurant displays across multiple cities became increasingly difficult. Their existing approach to menu communication was largely manual, creating operational stoppages that affected both efficiency and the guest experience.

• Static printed menus meant every update, whether a price change, a new dish, or a seasonal special, required redesigning, printing, and physically replacing menus at each location, adding recurring cost and effort.
• Content was managed via pen drives, with staff physically visiting each screen to plug in updated content. With multiple screens across multiple cities, this was neither scalable nor efficient.
• There was no centralized visibility into what was being displayed across all locations at any given time, making it impossible to ensure consistency.
• Any mistake in the content, a wrong price, a typing mistake, or an outdated dish required the entire print-and-replace process to start over, wasting both time and money.

The Solution

Sankalp adopted Disploy, a cloud-based digital signage platform, to manage their digital menu boards and restaurant digital signage across their pan-India network. Disploy is compatible with a wide range of screens, like Samsung, Android, LG, etc. Sankalp's existing setup without any major infrastructure remodel.

Key elements of the rollout included:

1. Centralized Dashboard: All the screens across multiple cities, like Ahmedabad, Kolkata, etc, are now managed from a single Disploy dashboard. No more pen drives, no more physical visits to individual screens.
2. Instant Content Updates: Any change to the menu, a new dish, a revised price, a festive special, is pushed to all screens in real time, from anywhere, in just a few clicks.
3. Multi-location Control: Content can be targeted to specific locations or pushed across all outlets simultaneously, giving the team complete flexibility over what each restaurant displays.
4. Content Scheduling: Disploy scheduling feature allows Sankalp to automatically switch between menus at different times of the day, morning, afternoon, and evening, without any manual intervention.
5. Wide Device Compatibility: Disploy works across a variety of screen types and hardware, meaning Sankalp didn't need to overhaul their existing displays to get started.

The Results

Since switching to Disploy, Sankalp has seen a significant shift in how efficiently their in-restaurant communication is managed across every outlet, every city.

• Eliminated pen drive-based content management, staff no longer need to physically visit each screen to update content, freeing up time and human effort entirely.
• Menu updates that once took hours now happen in minutes; any change is pushed live across all the screens instantly from a single dashboard.
• Recurring costs of printing and replacing static menus are completely gone, no redesigning, no printing, no physical distribution.
• Mistakes are no longer a costly problem; if something needs to be fixed, it's corrected digitally in seconds, with no reprinting involved.
• Consistent messaging across all pan-India locations, whether it's Ahmedabad, Kolkata, or any other city, every Sankalp outlet displays the right content at the right time.
• Scaling became simpler; adding new screens to the network requires no complex setup, making future expansion smoother.

What Sankalp Says

"Earlier, even a small change on the menu meant coordinating with multiple locations, getting things reprinted, and physically updating every screen. With Disploy, we make the change once, and it's done everywhere. It has genuinely saved us time, money, and a lot of unnecessary back and forth."

— Operations Team, Sankalp Restaurants

Key Takeaway

For a restaurant chain like Sankalp, operating across multiple cities with a diverse and dynamic menu, relying on printed boards and pen drives was a hidden operational burden. Disploy replaced that entire process with something far simpler: one dashboard, one click, every screen updated.

The result is not just saved time and money. It's a team that can focus on what matters, delivering the authentic Sankalp experience to every guest, in every city.