Case Study (Premiere Dental)

The Client

Premiere Dental is a dentistry with multiple locations that focuses on providing the highest-quality comprehensive care to patients and their families. Premiere Dental enjoys a solid reputation throughout its 3 locations in Abington, PA, Northeast Philadelphia, PA, and West Deptford, NJ, for providing a variety of dental services ranging from routine checkups to teeth cleaning to advanced dental procedures such as dental implants, Invisalign orthodontics, root canals, veneers, dentures, and oral surgery.

Since 2020, Premiere Dental has focused on providing patients with lifelong dental care and establishing a community-based business that is accessible, up-to-date, and patient-centric. The group has more than 800 5-star ratings across its locations, making it a trusted name in the community.

With three locations currently active and an expanding patient community, maintaining precise, uniform, and up-to-date in-clinic communication remains fundamental to Premiere Dental’s commitment to its brand promise.

The Challenge

The challenge became more operational as Premiere Dental continued to expand its office locations and services. Current methods of communicating in the clinic were via static, printed materials that caused friction in virtually every aspect of the clinic.

• There was a wide variety of services offered, all specials, seasonal, and treatment packages, and every change needed to be reprinted and replaced on all printed materials, which added to the cost and delay of each change
• Promotions with a time value attached, like the New Patient Exam and Cleaning special of $99, demanded immediate, consistent notice throughout all three sites, and consumer static prints could not be updated quickly enough to keep pace with the promotions.
• Content management across three geographically distributed clinics was clumsy and disjointed, as there was no single method to manage content at all the clinics without being physically present.
• If there is any mistake, such as a pricing error, an expired offer, or an out-of-date service, the only way to fix it is to reprint and redistribute the materials to all locations, wasting time and resources.
• The current solution provides no scalable or efficient way to maintain consistency across all clinic screens in a multi-location setup as patient volumes increase.

The Solution

To control their in-clinic screens and patient-facing displays across all three locations, Premiere Dental chose Disploy, a cloud-based digital signage platform. Premiere Dental could upgrade its in-clinic communication without completely revamping its existing infrastructure, thanks to Disploy's compatibility with a variety of display hardware, including Samsung, Android, and LG screens.

The following are key components of the rollout:

1. Centralized Dashboard: All screens across Abington, Northeast Philadelphia, and West Deptford are now managed from a single Disploy dashboard, giving the team full visibility and control across all locations without any on-site visits.
2. Instant Content Updates: Any change, a new patient special, a revised treatment price, a seasonal offer, or a new service launch is pushed to all screens in real time from anywhere, in just a few clicks.
3. Promotion-Ready Displays: Time-sensitive offers such as the New Patient Exam and Cleaning special are now displayed at exactly the right moment across all clinic screens, maximizing their visibility and impact on patient decisions.
4. Content Scheduling: Disploy’s scheduling feature allows Premiere Dental to automatically rotate between service highlights, offers, and educational content at different times of the day, without any manual effort.
5. Wide Device Compatibility: Disploy works seamlessly across multiple screen types, meaning Premiere Dental did not need to invest in new hardware to get started.
6. Multi-Location Management: With three active locations already on Disploy, the platform provides a unified, scalable infrastructure to manage all clinic screens centrally, with the flexibility to push location-specific or chain-wide content as needed.

The Results

Premiere Dental has completely revolutionized its ability to communicate in the clinic after deploying Disploy across all 3 of its locations; it is now much faster, more consistent, and more effective.

• Gone are printed menus and static displays; service and offer changes are now digital and can happen in seconds, without a reprint, distribution, or wasted materials.
• Campaigns like the New Patient Special are now visible to patients on our clinic screens, at the right time and place, boosting patient engagement measurably.
• Changes to content that used to take hours to coordinate across three different locations now take just minutes, and any change is pushed live from a single Disploy dashboard instantly.
• Print production, multiple design changes, and the hard costs of replacement of the original across multiple locations have been eliminated.
• No printing of the paper, no wasted stock, and no delay in getting the correct information to patients, as mistakes are corrected in seconds across all screens at once.
• This means that multi-location digital signage management is easy to implement from the get-go: With Disploy already managing three sites, adding screens to any future Premiere Dental clinic will not require any complex setup.

What the Premiere Dental team says

"Disploy has completely revolutionized our approach to communicating with our patients in-clinic: from the new patient special to a service update to a time-limited offer, it’s live immediately across all our locations, and it's saved us a lot of time and a level of control we haven't had before."

— Management Team, Premiere Dental

Key Takeaway

A multi-location dentistry, such as Premiere Dental, offers a wide array of services, runs very active promotions, and is dedicated to a consistent brand, so relying on printed materials was both a burden and a missed opportunity. There was always a disconnect between the use of standard practice sets and what patients received or did not receive when offers went live too late or when offers became obsolete.

Disploy filled that gap. The single digital signage solution enables Premiere Dental to manage its clinic screens just as it manages its practice: precisely, consistently, and under control. Disploy expands as the group expands and ensures a consistent on-brand patient experience, from the moment they walk through the door.